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MCDONALD'S SNACK WRAP: Exposito & Partners, New York.

• Authors : Wentz, Laurel

Subjects: *ADVERTISING; *TELEVISION advertisingLATIN AmericaMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 11/6/2006, Vol. 77 Issue 45, p71-71. 1/4p. 5 Color Photographs.

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McDonald's.

• Authors : Kramer, Louise

Subjects: *MARKETING strategy; *TELEVISION advertising; *ADVERTISINGMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 12/13/1999, Vol. 70 Issue 51, p28-28. 1p. 10 Color Photographs.

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McDonald's consolidates Hispanic marketing efforts.

• Authors : Kramer, Louise

Subjects: *MARKETING; *HISPANIC American consumers; *TELEVISION advertisingUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 12/13/1999, Vol. 70 Issue 51, p6-6. 1/2p. 4 Color Photographs.

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Service with a smile lightens burger wars.

• Authors : Kramer, Louise

Subjects: *MARKETING strategy; *TELEVISION advertising; *CUSTOMER servicesUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; BURGER King Corp.

• Source: Advertising Age. 9/27/1999, Vol. 70 Issue 40, ps8-s8. 1/2p. 1 Chart.

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McDonald's execs explore makeover for Ronald icon.

• Authors : Kramer, Louise

Subjects: *TELEVISION advertising; *RESTAURANTS; *CHARITABLE uses, trusts, & foundationsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; KLASKY Csupo Inc.

• Source: Advertising Age. 8/16/1999, Vol. 70 Issue 34, p14-14. 3/5p.

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For the record.

Subjects: *ADVERTISING; *TELEVISION advertisingUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; FOOTE Cone & Belding Communications Inc. ; SMITHKLINE Beecham Corp. 185727310 SMITHKLINE Beecham Corp. SMITHKLINE Beecham Corp. 185727310 185727310 SMITHKLINE Beecham Corp. 185727310 SBH...

• Source: Advertising Age. 3/8/1999, Vol. 70 Issue 10, p48-48. 2/3p.

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McDonald's tests ads that focus on service.

• Authors : MACARTHUR, KATE

Subjects: *ADVERTISING campaigns; *TELEVISION advertising; *RADIO advertisingUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.

• Source: Advertising Age. 1/6/2003, Vol. 74 Issue 1, p3-3. 2/3p. 2 Color Photographs.

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SWEET TEA.

• Authors : York, Emily Bryson

Subjects: *TELEVISION advertising; *PRINT advertising; BEVERAGE marketingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 11/17/2008, Vol. 79 Issue 43, pS-4-S-4. 1/5p.

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McD's serves up its Olympic pride.

• Authors : Garfield, Bob

Subjects: *TELEVISION advertisingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; LEO Burnett Co. Inc.

• Source: Advertising Age. 7/1/1996, Vol. 67 Issue 27, p29-29. 2/5p. 5 Color Photographs.

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Fast feeder: This is more than a McJob.

• Authors : MacArthur, Kate

Subjects: *TELEVISION advertising; *EMPLOYEES; *CHIEF executive officersMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDSKINNER, Jim

• Source: Advertising Age. 5/21/2007, Vol. 78 Issue 21, p10-10. 1/3p.

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